12 Agile Principles

We have created this infographic of the 12 agile principles based on the original agile manifesto with some modifications for our clients context.

To reference the original please visit https://agilemanifesto.org/ but the reason why I modified them here was due to feedback about the use of some agile terms losing the audience, particularly those who dont work in software but still want to take advantage of the amazing benefits that business agility has to offer the wider organisation.

Principle 1 – changed valuable Software to valuable Outcomes so that we hone in on any value being delivered to satisfy customers.

Principle 3 – changed working Software to working Solutions so that it covers any type of value with increased frequency.

Principle 4 – changed Developers to Team working with stakeholders daily, as many agile adoptions beyond software delivery find the term Developer too abstract for their situation.

Principle 6 – Again changed the term Development Team to just Team to cover any discipline. Also modified Face-2-Face conversation to Direct 2-way conversation. In todays increased hybrid working models it needed an update. Intentionally used Direct 2-Way so that it doesnt get confused with indirect tools like chat, and ensures that the exchange of Q&A dialog offers richer real time communication effectiveness.

Principle 7 – changed working Software to working Solutions to cater for non-software delivery and review of progress.

Principle 8 – exchanged Technical excellence for Delivery excellence for non-technical types of work while still being suitable for technical execution.

Principle 11 – replaced Architectures with the word solutions for non-technical staff.

While delivering agile fundamentals training or workshops I will still chose the best version and even modify it again for direct context, experience has demonstrated that even the best verbal articulation of non-software descriptions of each of the 12 agile principles, if the software version is still on presentation material the attendees find a stronger connection with the visual tools than what is said. In addition we are never there when attendees refer back to notes, its the visual tools that have longer lasting impact.

Feel free to make your own reusable version for your teams or if you like, this one is free to download you are welcome to use it.


Published by Jason

Jason is an agile coach and trainer with 16 years experience applying agile principles and practices in a variety of industries and initiative types. Skilled in agile transformation and coaching, he is a professional motivated towards relentless improvement, inspiring agility and thought leadership to evolve leadership and teams to think differently and achieve great outcomes.

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